Add some flavor!
The Problem
Busy professionals lack the time to cook, or dine in, and want to explore more unique cuisine such as food trucks. However, food truck interfaces are poorly designed, and not intuitive making ordering and scheduling meals inconvenient and slow.
Summary
As part of my UX Certificate, I created StreetSavor, a sleek mobile application enabling users to easily order food on-the-go and schedule deliveries in advance, enhancing the luxury food truck experience.
Jump to:
Meet Sam, a busy doctor from Rhode Island
Sam
Thinks
I need an efficient routine
I need to sign up for activities, life is short
I’d like to schedule deliveries in advance
Does
Resorts to fast food options
Doesn’t sign up for her after work hobbies
Frustrated at food truck delivery experience
Says
“That food truck looks delicious!”
“I’m tired of eating pasta most nights, and cooking takes a long time after work.”
Feels
Disappointed in the lack of convenient options
rushed to cook every night
Sad in the lack of food variety she is eating
Pain Points
Must have a scheduling ahead option for busy days
Food trucks need an intuitive and effective delivery app
lack of food variety in regular food delivery apps
Enable tracking food delivery while keeping the ordering process simple
User Research
User Survey
I asked 14 users what struggles they face with food delivery apps, and their interest in food trucks to gain a better understanding of user needs.
How often do you eat out per week?
What factors influence ordering takeout?
What challenges do you face with food delivery apps?
Are you interested in exploring authentic food truck cuisine?
Insights
81.1% of people ear out more than twice a week, due to 63.7% wanting to save time or having a busy schedule.
81.8% of people are interested in exploring food truck cuisine and having access to more food variety daily.
users faced high delivery fees, delivery time variability, and lack of food options when wanting to order takeout.
Competitive Analysis
I conducted a competitive analysis between 5 direct and indirect competitors:
🥙 Food truck companies had a poor user interface for their websites. Hard to navigate and often low quality assets such as pictures and headers
🥙Lack of mobile application for food truck companies
🥙No feature to schedule your order at a specific time
Ideation-Design-Test
There were three main areas of focus for the design of CultureLink:
Due to competitors having poorly designed user interfaces, I saw an opportunity for creating an intuitive, sleek design
Create an app experience that allows users to track and order ahead through scheduling deliveries
Implement a user friendly ordering experience that showcases a variety of food options
Lo-Fi Design and Prototype
Usability Study
We interviewed 5 people through two usability study rounds. Next, participants will answer a SUS that has their answers range from strongly disagree to strongly agree:
Round 1 Usability findings using lo-fi prototype:
🥙Scheduling and Delivery integration was confusing
🥙No access to checkout window/my orders from beginning
🥙Needs more interaction with buttons, drop downs, and states
Round 2 Usability findings using hi-fi prototype:
🥙Needs states & interaction with text fields
🥙Users were able to interact with the flow: complete an order and schedule for later
🥙Would be nice to be able to track your order
Achievements and Discoveries
For best usability study results, users should receive a polished lo-fi prototype.
I believe this project could have been stronger if I narrowed the scope to focus on one task: delivery or scheduling.
Key takeaway: Overall, this project taught me that users are led by details, whether that is in lo-fi or hi-fi prototypes. If a screen lacks detail in the functionality you intend to deliver, users will not respond well to it. This can affect your iterative process.